Privacy policy

Policy

Updated on 24th May 2018 for GDPR Compliance. 
This privacy policy explains how personal information is collected, used and disclosed by Bassi Fashions Limited. T/A The Duke Clothing Co. The policy applies to visitors and users of Bassi Fashions Limited website and application.

By visiting or using our site you are consenting to our gathering and processing information about you under this policy. We will keep information collected on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislations.

This site is operated by Bassi Fashions Limited, Duke House, Northern Court, Basford, Nottingham, NG6 0BJ, UK. Company Registration Number 02674717 in England and Wales.

What data do we collect?

When you purchase from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer internet protocol (IP) address in order to provide us with information that helps us improve user experience and the website.

With your permission, we may send you emails about our store, new products, and other updates. You can opt-out at any time by emailing [email protected]

You also provide your permission to receive emails from our partner sites and selected third parties, for example, shippers, payment processors etc. Again, you can opt-out at any time by emailing [email protected] Bassi Fashions Limited requires all such third parties to treat your personal information as fully confidential and to fully comply with all applicable UK Data Protection and consumer legislation from time to time in place.

Where is my data stored?

Your main data is stored on our dedicated secure server hosted by UKFast.Net Limited, Registered in England | Company Registration Number 03845616 | Registered Office: UKFast Campus, Birley Fields, Manchester, England, M15 5QJ. They secure your data on a secure server behind a firewall.

UKFast.Net Limited is the data controller for www.dukeclothing.com and UKFast is a government approved supplier through the G-Cloud 11 framework.

We use email-marketing platform “ Mailchimp” to send our newsletters. If you have opted-in to receive marketing emails, your email address, contact name, and business name is also stored on Mailchimp secure servers in the U.S.A managed by Rocket Science Group LLC. MailChimp participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework. Their Privacy Policy can be seen on mailchimp.com

We use FedEx, DPD, Parcel force and other ad hoc couriers to send your orders. When you place an order, we print shipping labels through their respective platforms, therefore, your delivery address related data is stored on their respective platforms. We store your Name, Business Name, Contact Number, Email Address and Delivery Address. Their privacy policy can be seen online on their websites.

Payment:

Our Payment Service Provider is Sage Pay (formerly Protx) – the largest independent payment service provider (PSP) in the UK and Ireland.
Sage Pay provides a secure payment gateway (Level 1 PCI DSS), processing payments for thousands of online businesses, including ours. It is Sage Pay’s utmost priority to ensure that transaction data is handled in a safe and secure way.
Sage Pay uses a range secure methods such as fraud screening, I.P address blocking and 3D secure. Once on the Sage Pay systems, all sensitive data is secured using the same internationally recognised 256-bit encryption standards.
Sage Pay is PCI DSS (Payment Card Industry Data Security Standard) compliant to the highest level and maintains regular security audits. They are also regularly audited by the banks and banking authorities to ensure that their systems are impenetrable.
Sage Pay is an active member of the PCI Security Standards Council (PCI SSC) that defines card industry global regulation.
In addition, you know that your session is in a secure encrypted environment when you see https:// in the web address, and/or when you see the locked padlock symbol alongside the URL.
So when buying through our site, you can be sure that you are completely protected.

CONSENT

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

How do I withdraw my consent?

If you have created an online account with us and would like to update the information you have provided, you can do this in the ‘my account’ section of our website. You can also contact us and we can make these changes.

If you have opted-in and change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at [email protected] or mailing us at: Bassi Fashions Limited, Duke House, Northern Court, Basford, Nottingham, NG6 0BJ, UK.

If you want to opt-out of marketing emails then please select the unsubscribe option at the bottom of the emails. Please note if you opt-out of marketing emails then we may still send you order-related communications regarding any further orders or queries you may make.

If you do not want to receive mobile push notifications then you can turn this off in the settings of your mobile device.

DISCLOSURE

You should be aware that if we are required by law to disclose your personal information then we are entitled to do so.

THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. Such as shipping services.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store's website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website's Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

SECURITY

To protect your personal information, we take precautions and follow industry practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Indemnity
You agree fully to identify, defend and hold us, and our Directors, Managers Employees, Agents and Suppliers harmless immediately on demand, from and against all claims, liability, damages, losses, costs and expenses, including reasonable legal fees, arising out of any breach of the conditions by you or any other liabilities arising out of your use of this website, or the use by any other person accessing the website using your shopping account and / or your personal information.

Cookies
When using dukeclothing.com we may use Cookies to collect certain browsing information whilst on our website. A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. These “cookies” can be divided into 4 types each of which is outlined below.

Category 1: Strictly Necessary Cookies
These cookies are essential in order to enable the site to provide services you have asked for such as remembering your shopping bag items.

Category 2: Performance Cookies
This type collect anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example we utilise Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Category 3: Functionality Cookies
These remember choices you make such as language, search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. The information is also merged with other users on an anonymous basis to enable us to improve how the site operates. For example our Saved Items feature utilises a cookie to remember the products which you have expressed a wish to save whilst browsing our website.

Category 4: Targeting Cookies or Advertising Cookies
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use 3rd party companies such as Criteo to provide you with more personalised adverts when visiting other websites.

You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings

About Cookies

What are cookies? Cookies are small text files that are stored on your PC, phone or other web-enabled device when you visit the DUKE website. They are not harmful and do not contain any confidential information, such as your home address, date of birth or credit card details.

Cookies are an essential part of how our site works. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. By using our site, you also consent to the use of these cookies. Cookies are used on our site for the following reasons:

• To allow you to securely sign in to your DUKE Account, so that you can use "My Account" features such as order information, making payments and viewing statements.
• To store the content of your online MY CART whilst you browse the site and to complete an order.
• To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. DUKE uses this information to help make the website more user friendly, develop our site design and to continuously improve the quality of the service we provide.
• To distribute visitors to our site evenly across platforms to ensure the content is served at the fastest possible speed.

  We also offer you the facility to share your experience on our site through social sites such as Facebook and Twitter. By using these features, you are also consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.

  Are cookies safe? 

  Yes. The information stored in cookies is safe and anonymous. They do not contain any information which could personally identify you and your account security is never compromised. You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu. For a video about cookies visit www.google.co.uk/goodtoknow/data-on-the-web/cookies.

  Can I turn off cookies? 

  DUKE uses cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy and security policy, we require your consent to use them. 

  To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer's hard drive. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. 

  It must be noted that if you choose not to consent to the use of cookies, your experience of our site will be severely impaired and many integral aspects of the site, including (but not limited to) adding items to MY CART and accessing your account, will not work at all. 

  Our use of advertisement tracking 

  DUKE is not responsible for the content or privacy policies of third parties or other websites.   

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Security

THE DUKE CLOTHING CO take on-line security very seriously and uses a registered secure site under Verisign Certificate Authority.

How do we protect your information?

We use a server certificate (also known as a digital certificate) to assure you of our identity and secure sockets layer (SSL) to encrypt data transmissions.

If you want to check our certificate/security you can do so using one of the following methods: From your browser when you are within www.dukeclothing.com

Microsoft Internet Explorer 4 or later

Click on the gold padlock at the bottom right of your browser to bring up the details of this site's Digital ID.

Mozilla Firefox

Click on the yellow padlock at the bottom left of your browser to bring up the security information.

Opera

Click on the padlock within the address bar of your browser to bring up the security information.

At the Verisign web site

The Versign web site enables you to validate the security of our pages online, click on the Verisign Secured Seal throughout secure areas of www.dukeclothing.com .

The security measures described above ensure that all reasonable steps are taken to protect your personal information. However, the nature of the Internet means that an absolute guarantee of security cannot be offered, and you should be aware that there may be a small security risk in exceptional circumstances when disclosing information online.   

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Privacy

DUKE are committed to complying with the Data Protection Act 1998 and have published this guide to help you understand how and why DUKE collect information from you, to whom such information is disclosed and what your rights are. If we make changes to this Policy we will notify you by updating this statement on our website. You can access our Website home page and browse our site without disclosing your personal data. However, when you register with DUKE you will be asked to provide certain information about yourself.

What information do we collect and how do we obtain it? We receive information in one of two ways either directly from you when you register with us or from a third party such as credit reference agencies (for example to assess your credit rating). If you register with us you will be asked to provide certain information such as your name, address, details of your credit card (only if you are paying by credit card), telephone number and email address so that we can process and fulfil your order, notify you of your order status and inform you of special offers and promotions. How do we use your information? We use the information that we collect about you to: 1. Process your orders 2. Manage your account - see also "Use of credit reference agency information". 3. Administer this website. 4. Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site. 5. Notify you about enhancement to our services, such as changes to the website, new services and special offers that may be of interest. We may contact you by mail, telephone or email with offers from THE DUKE CLOTHING CO.   

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Use of Credit Reference Agency Information and sharing of credit information.

In the interests of responsible lending and for security purposes we carry out searches with credit reference agencies when you register with DUKE and further searches may be carried out before deciding whether to accept orders and/or grant further credit. The agencies record these searches. We also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties. Information about you and other members of your household and those with whom you are financially linked will be used to verify your identity and for the credit assessment of you and them. We may also use your information for payment recovery or fraud and debt tracing. We will pass on details of defaulting accounts to debt collection agencies. For details of the Credit Reference Agencies that we receive information from and share information with write to the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry. Who does DUKE disclose the information it collects to? We use information about you for purposes other than the provision of a website shopping facility. As a result we may disclose your information to:

1. Credit Reference Agencies - for more information see above. 2. Legal and debt recovery representatives for debt collection and debtor tracing purposes. 3. Reputable companies to fulfil your order or process your data on our behalf.

DUKE will not share your information with any other companies for marketing purposes. Please be aware that if we are requested, by the police or any other regulatory or Government authority investigating suspected illegal activities, to provide your information and/or use your information, we are entitled to do so.   

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Keeping in touch with you

We want to keep you up to date with information about new ranges, special offers and improvements to this site.

If you decide you do not want us to contact you, you can request that we stop using your information and that we stop mailing information to you by writing to the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry.

You may continue to receive mailings which are already on route to you for a short period of time while your request is being dealt with.   

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Your rights under the Data Protection Act 1998

You have a right to access the personal data that we hold on you. If you would like to see a copy please send a £10 fee and a written request to the Group Data Protection Manager at Head Office, quoting Security and Privacy Enquiry. If you think the information we hold on you is incorrect please contact the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry.   

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Monitoring Communications

As part of our efforts to make further improvements to the service we provide to our customers, telephone calls to and from DUKE may be recorded or monitored and used for training purposes. To protect the operation of our computer systems we monitor incoming and out going email.   

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Contact Us

If you have any questions relating to this policy or the use by DUKE of personal data please write to the Group Data Protection Manager at Head Office quoting Security and Privacy Enquiry.

We may also use your information, including shopping habits, to open and run your credit account including payment recovery, fraud prevention and debt tracing and for our marketing.

We may contact you for marketing purposes by email, mail or telephone with relevant offers from DUKE.

THE DUKE CLOTHING CO is a trading name of BASSI FASHIONS LTD. Some of the information you provide may be transferred outside the European Economic Area for processing. However, strict rules regarding the confidentiality of security of your information are in place to safeguard it.   

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Changes to the Privacy Policy

We keep our privacy policy under regular review and we will place any updates in this webpage. This privacy policy was last updated on 24th May 2022.